Designing an Ideal Creator Profile
How to translate your buyer, price point and content format into filterable criteria.
Resources
Playbooks for running a creator program properly
Practical guidance drawn from the same workflows the platform automates.
Commission structures that scale
Choosing between percentage, flat, tiered and hybrid rules without breaking margin.
Sample logistics without chaos
Approval thresholds, address handling, shipping proof and follow-up expectations.
Usage rights and disclosure
What to agree before you amplify creator content, and how to keep disclosures compliant.
Outreach that gets replies
Personalisation variables, sequencing, follow-up cadence and opt-out handling.
Reading attribution honestly
Confidence levels, attribution windows and when to override a record manually.
Glossary
Metric definitions
These definitions are editable per organization and appear as tooltips wherever the metric is shown.
- Gross GMV
- Total merchandise value before refunds and cancellations.
- Net GMV
- Gross GMV minus eligible refunds and cancellations.
- Commissionable GMV
- The sales amount eligible for commission according to your organization's rules.
- Commission owed
- Calculated commission minus approved reversals and adjustments.
- Organic GMV
- Attributed GMV not connected to paid amplification.
- Paid GMV
- Attributed GMV connected to a paid campaign.
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