Creator discovery
Find creators who fit your product — not just your follower target.
Search, filter, and evaluate creators using the signals that actually matter to your brand.
Discovery runs in live mode when approved platform access is available, and in clearly labelled demo or imported-data mode when it is not. Creator Command never fabricates live platform data.
Maya R.
@maya.glows · TikTok · Beauty
Followers
184K
Avg views
42K
Eng.
5.8%
Jonah K.
@jonahcooks · TikTok · Food
Followers
96K
Avg views
31K
Eng.
6.4%
Priya S.
@priyafits · TikTok · Fitness
Followers
240K
Avg views
58K
Eng.
4.9%
Leo M.
@leo.home · TikTok · Home
Followers
72K
Avg views
19K
Eng.
7.1%
Illustrative interface with fictional demo creators.
Search with signals that matter
Twenty filters that reflect how creator sourcing actually works.
Build a query the way your team actually thinks about fit — across the creator, their audience, their content, their performance and their brand fit.
Creator
Audience
Content
Performance
Brand fit
Find creators where:
Count is illustrative — not a claimed database size.
Better signals
Follower count is only one piece of the picture.
Creator Command evaluates audience fit, content relevance, engagement quality, sales potential, consistency, product fit, geography, and brand safety together.
Creator A
Fictional- Followers
- 850K
- Product fit
- Low
- Sales evidence
- Low
- Audience geography
- Outside target
Creator B
Fictional- Followers
- 125K
- Product fit
- Strong
- Audience alignment
- High
- Sales history
- Present
- Engagement quality
- Strong
Neither creator is objectively “better.” Which signals matter depends on your brand’s criteria.
Match scoring
A score you can actually understand.
Every match score shows what contributed to it, what created risk, what data is missing, and how your organization’s weighting affects the result. A transparent 0–100 score you can argue with.
87
/ 100
Maya R.
Beauty / Lifestyle · fictional demo creator
AI-assisted recommendation · not objective truth
Positive signals
- Audience highly aligned
- Strong content-category match
- Consistent posting
Risk signals
- Limited sales history
- Recent sponsorship overlap
Missing data
- Audience income unavailable
- Some commerce data unavailable
All values and signals shown are illustrative demo UI.
Adjustable weights
You control what “good fit” means.
Weights are adjustable and every version is stored with a timestamp. Shift priorities toward sales potential and the ranking changes with them. Example weights only — not production defaults.
- 1Maya R.87
- 2Jonah K.81
- 3Priya S.78
- 4Leo M.74
Sales potential weighted up · ranking recalculated
Search results → creator profile
Open a creator and see the whole picture.
Every result opens into a creator intelligence record — the same view your team uses to decide who is worth recruiting.
Audience
72% US · 18–34 majority
Content
Tutorials, GRWM, product demos
Performance
42K avg views · 5.8% engagement
Sales signals
Prior TikTok Shop activity
Brand relationships
2 recent partnerships
Contact information
Business email available
Brand safety
No flagged content found
Match score
87 / 100 · AI-assisted
Data availability
Audience income unavailable
Data confidence
Always know where the data came from.
Every mode is labelled. Creator Command never implies platform access that hasn’t been approved.
Live
Data retrieved through approved platform access.
Imported
Data provided through workspace imports or connected sources.
Demo
Clearly labelled example data used to demonstrate the product.
Missing data is not zero
Unknown doesn’t mean zero.
When Creator Command doesn’t have a reliable value, it shows the field as unavailable — it never substitutes a zero or a guess. Every field carries its source.
- Followers
- 184KLive
- Audience country
- United StatesLive
- Previous GMV
- $28.4KImported
- Brand relationships
- 2 partnershipsImported
- Audience age
- Data unavailableUnavailable
Discovery → recruitment
Finding them is only the beginning.
Discovered creators move straight into your Recruitment CRM — shortlist, outreach and status tracked in one record.
1. Discovered
Maya R.
Match 87
2. Shortlisted
3. Add to CRM
4. Outreach
5. Interested
6. Active
Fictional demo creator.
Creator shortlist
An actionable list — not endless browsing.
| Creator | Match | Audience | Content | Sales signal | Status | Actions |
|---|---|---|---|---|---|---|
| Maya R. | 87 | 92 | 88 | 76 | Shortlisted | Add to CRM |
| Jonah K. | 81 | 84 | 80 | 88 | Outreach | Add to CRM |
| Priya S. | 78 | 80 | 83 | Unavailable | Shortlisted | Add to CRM |
| Leo M. | 74 | 71 | 76 | 69 | Discovered | Add to CRM |
| Ana T. | 72 | 77 | 70 | 64 | Discovered | Add to CRM |
From search to creator engine
Discovery is where the operating system begins.
Find the creators worth building with.
Search with the signals that matter, understand every match score, and move the right creators directly into your recruitment workflow.