Creator Command

How it works

From first connection to a repeatable creator engine.

Creator Command guides your team from setup and creator discovery through campaigns, sales attribution, commissions, amplification, and retention — all inside one connected workflow.

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Store
Social
Creators
Campaigns
Content
Orders
GMV
Commissions
Creator CommandSample

48

Creators

112

Live posts

$18.4k

GMV

Creator engine online

Guided setup

Six steps from setup to scale.

Creator Command doesn't drop your team into an empty dashboard. The workflow guides you from connection through activation and performance.

01 · Connect

Connect your ecosystem.

Link TikTok Shop, Shopify, Instagram and your ad accounts. Until credentials are approved, everything runs in clearly labelled demo mode.

TikTok ShopPending
ShopifyPending

Creator Command

0/4 sources

InstagramPending
Ad accountPending

Illustrative. Sources without approved credentials run in clearly labelled demo mode.

02 · Define

Tell Creator Command who you're looking for.

Niche, follower range, audience geography, engagement floor, content style and product fit.

Ideal creator profile
Sample

Niche

Beauty · Skincare

Follower range

10k – 250k

Audience geography

United States

Engagement floor

≥ 3.5%

Content style

Tutorial · GRWM

Product fit

Serums, SPF

Ideal creator match profile0%

Profile completeness — illustrative UI, not a performance result.

03 · Discover

Find creators that fit.

Score matches, save lists, and work a pipeline with owners, tasks and follow-ups.

Creator discovery
Sample
Beauty10k–250kUS≥3.5% ER

  • Maya R.

    Beauty · 84k

    92%

  • Jordan L.

    Skincare · 41k

    87%

  • Priya S.

    GRWM · 126k

    81%

  • Alex T.

    Lifestyle · 19k

    74%

04 · Activate

Turn a creator into an active partner.

Publish a brief, invite creators, approve samples and track every shipment to delivery.

Recruitment pipeline
Sample

Discovered

Contacted

Interested

Sample approved

Active

  1. Selected
  2. Outreach
  3. Offer
  4. Sample
  5. Campaign
  6. Content live

05 · Track

See what actually happens after content goes live.

Attribute orders back to creator and content, then calculate commissions with versioned rules.

Performance · last 30 days
Sample

Content posted

Orders

Gross GMV

Net GMV

Commissionable GMV

Commission owed

Creator performance
Campaign performance
Content performance
Content
Order
GMV
Commission

06 · Amplify

Scale the content that's already working.

Request authorization, build ad campaigns and compare organic against paid performance.

Top 5%

“Morning SPF routine”

Maya R. · sample

  1. 1Organic content
  2. 2Performance identified
  3. 3Usage authorization
  4. 4Paid campaign draft
  5. 5Organic vs. paid performance
  6. Ads are built as drafts — your team approves before anything goes live.

Lifecycle

The creator lifecycle, connected end to end.

Every stage has its own workflow, metrics, and follow-up logic — while sharing the same creator record.

01

Discover

Find creators who match your product, audience and price point.

02

Recruit

Run a real pipeline instead of scattered DMs and spreadsheets.

03

Activate

Ship samples, set commissions, and get the first video live.

04

Manage

Campaign briefs, deadlines, approvals and follow-ups in one place.

05

Measure

Attribute orders and GMV back to the creator and the content.

06

Amplify

Turn winning organic videos into authorized paid ads.

07

Retain

Tier creators, pay bonuses, and keep your best performers posting.

Retain ↻ back to discover

One creator, start to finish

Follow one creator through the system.

A fictional demo creator — not a customer case study — moving through every operational state.

MR

Maya R.

Beauty creator · fictional demo

01 · Discovered

92% profile match

  1. Discovered

    92% profile match

  2. Contacted

    Outreach reviewed

  3. Activated

    Product sample approved

  4. Content live

    Video published

  5. Performance

    Orders and GMV attributed

  6. Commission

    Statement generated

  7. Amplified

    Winning content authorized

  8. Retained

    Moved into top creator tier

Shared context

Every module shares the same context.

Hover a module to see what information travels through the creator record.

Creator record

GMV Analytics

  1. 1Creator
  2. 2Content
  3. 3Order
  4. 4GMV

Same creator, same history — no re-entering data between tools.

Automation + oversight

Automation where it helps.
Control where it matters.

Creator Command handles

  • Tracking
  • Organization
  • Attribution
  • Alerts
  • Calculations
  • Recommendations

Your team controls

  • Outreach approval
  • Campaign decisions
  • Creator relationships
  • Commission strategy
  • Content decisions
  • Paid activation

Creator lifecycle stages

Connected source of truth

From winning content to paid campaign draft

The full system

One repeatable creator engine.

  1. Store + Social
  2. Creator discovery
  3. Recruitment
  4. Campaigns + Samples
  5. Content
  6. Orders + GMV
  7. Commissions
  8. Amplification
  9. Retention

Retention feeds the next round of discovery — the engine keeps running.

Turn your creator program into a repeatable growth engine.

Connect your channels, recruit the right creators, track what sells, reward performance, and scale what's working.

Start Building Your ArmyBook a Demo